Smartest. Team. Ever.
What an interesting time to be at Yahoo. Under Marissa Mayer (right under, like three clicks down), I was on the forefront of efforts to rebrand the once-trailblazing company for the world and help customers and advertisers alike see Yahoo anew. While we all know how that turned out, it certainly wasn’t the fault of our world-class Brand Creative team. For my part as Head of Copywriting, I concepted and contributed to B2C and B2B marketing efforts around the launch of editorial channels, original programming, new and innovative advertising tools, and set the tone for the brand voice implemented across all channels and all touchpoints all over the world. Ya-hoo-ooo!