Pottery Barn

All the channels all the time


As the Editorial Manager for Williams-Sonoma’s tentpole brand, I created and ran a well-oiled one-stop content shop that stretched across traditional print catalog production, online magazine content, and international brand positioning and advertising as we broke into new markets across the world. High-level seasonal and holiday campaign concepting was my charge. To nail successful campaigns (several a year), I worked with globe-trotting goods designers and merchandisers, marketing mavens and the highest ups in the company. And, without a producer or project manager layer in place, project briefs, assignments and delivery fell to me for all campaigns, product copy, a high-visibility, high-volume email program and banner ads. And sometimes in-store signage. And packaging. And...


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