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Your brand is your product It’s the story you tell your customers, investors, partners, and employees everywhere you show up. In order to resonate, it has to be clear and consistent. It needs a champion. https://images.squarespace-cdn.com/content/v1/558c384ee4b087e32d61f148/1bbde4d6-8dd2-4fb1-8d43-11e1fca34171/Goodhealth.jpg MVP - And it’s the rocket fuel that gets you where you want to go Great brands start with great ideas. But many great brands never see the light of day, or quickly fizzle out. In the rush to market, many leap over one of the most critical steps: the creation of a solid brand strategy that defines your company ethos and differentiates your offering. https://images.squarespace-cdn.com/content/v1/558c384ee4b087e32d61f148/f76f0ea3-60bd-4988-9477-2e88acea3e77/January.ai+Cover.jpg MVP - FOR SEED-STAGE STARTUPS Need expert-level support to get your ideation validated? Want a strong brand but are overwhelmed by the hefty, drawn-out agency approach? https://images.squarespace-cdn.com/content/v1/558c384ee4b087e32d61f148/31e4dcbc-5ba6-4188-99af-13cd9cbe2f2b/MYX.jpg MVP - FOR GROWTH-STAGE STARTUPS Want to start selling and scaling but don’t know where to begin? Need an on-call expert you can trust to help make critical strategic and creative decisions? https://images.squarespace-cdn.com/content/v1/558c384ee4b087e32d61f148/2daf09f2-ce24-495a-91a6-870eb2b49675/Plastiq.jpg MVP - FOR AGENCIES, POST IPO & ENTERPRISE Need team augmentation in order to meet aggressive goals? 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It’s the reason they choose to trust you, invite you into their lives, and tell others how much they love you. https://images.squarespace-cdn.com/content/v1/558c384ee4b087e32d61f148/ee613c98-fcb9-46c5-9f82-7ffe5478deab/Brand+Strategist.jpg MVP - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/558c384ee4b087e32d61f148/b88da5f9-55ca-4947-b104-3f741a1126a5/1559061108489.jpeg MVP - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/558c384ee4b087e32d61f148/668abb64-e5aa-4240-a1d9-aa124f38ce4c/1585702023696.jpeg MVP - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/558c384ee4b087e32d61f148/1720518868261-FYM6EQ9FTGVV27ZVQB53/1675875122122.jpeg MVP - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/558c384ee4b087e32d61f148/1720518867203-V6FO9IFFT3IETBJOZ7KR/1606757060768+%281%29.jpeg MVP - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/558c384ee4b087e32d61f148/2d7cde58-bcb5-4ee5-a442-dfacfff0f866/Endex+Foundational+Belief.jpg MVP - Make it stand out Endex is on a mission to create the most empowering social retail investment platform available by harnessing the synergy of peer-to-peer learning and sharing. This fintech startup’s first-time founders engaged me to create a data-driven brand that would differentiate them from competitors adjacent in the social investing space. Early hiring efforts needed a hook, and their website needed a smart look. But, in order to set Endex apart, we first needed to tease out who they wanted to be — as a company and a brand. I led working sessions that got us quickly to an articulated strategic brand foundation which included a tight set of messaging guidelines to share with the outside agencies handling their web design. paid social ads, PR, and recruiting. https://images.squarespace-cdn.com/content/v1/558c384ee4b087e32d61f148/5229f8e0-9204-4db2-b29e-39e3965cea30/Goodhealth-social-graph-image.jpg MVP - Make it stand out Well-funded startup, Goode Health, is transforming personalized health through smart biomarker testing and technology-driven intelligence to bring the benefits of plant-based nutrition and expert wellness coaching within everyone’s reach. To drive conversions via their e-commerce site, I worked closely with Goode’s CEO and Fractional CMO to craft their strategic go-to-market brand foundation. Next, I drove the content strategy and creative direction for the revamp of their website, as well as provided all of the high-level messaging. To make sure we had a high-performing site, I ran point with their outside web design and development agency and helped get a beautiful, highly functioning site up and running within weeks — not months. https://images.squarespace-cdn.com/content/v1/558c384ee4b087e32d61f148/2f407722-96ac-4051-bc3b-e60175c71b61/MYX_BFCM_CyberWeek_Youtube_EndCard.jpg MVP - Make it stand out Nipping at the heels of Peloton, connected fitness DTC startup, MYXfitness, needed to refresh their brand and extend a new, strong, differentiating point of view throughout all of their touchpoints. We must’ve done something right together. The brand we created — along with the sales — captured the attention of the streaming fitness pioneers at Beachbody which acquired MYX in June of 2021 and took the merged companies public. Working remote and toggling between San Francisco, New York, and Los Angeles, I drove and oversaw all creative initiatives including several TV commercials, lots of winning paid social campaigns, and CRM initiatives that created a super-engaged fanbase for the brand and its dedicated trainers. https://images.squarespace-cdn.com/content/v1/558c384ee4b087e32d61f148/1665498158617-TOU0KRZU104NRUOJEDNL/Create+a+Brand+Strategy.jpg MVP https://www.stacythal.com/contact-2 daily 0.75 2019-08-03 https://www.stacythal.com/about-1 daily 0.75 2022-02-09 https://images.squarespace-cdn.com/content/v1/558c384ee4b087e32d61f148/1563198767913-AM6HW3KQAJR2SDDQK1WY/Stacy+Thal+-+Headshot+1+-+June+2019.jpg about https://www.stacythal.com/bbb daily 0.75 2025-01-08