Wow. There are a LOT of layers there.

Knowing when to advocate, being tenaciously resourceful, ferreting out the true players and not being intimidated by titles.



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Implementing efficient systems and processes that made good sense. Being an engaged partner, inspiring mentor and team lead who could be relied upon to always, always get it done.




All those things mattered most at Google. Sure, there was creative work to be done — and words. Lots of them. Intricate, techie, SEO-driven words.



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And, as Content Lead, I was responsible for all of them, one way or another.




But beyond creative director responsibilities and content strategy work, this post was all about how best to traverse stakeholder approvals and keep our team engaged and delivering the goods. Mission accomplished.