Smartest. Team. Ever.

What an interesting time to be at Yahoo. Everything was on the line and the company was in the news — constantly.



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Under Marissa Mayer (right under, like three clicks down), I was on the forefront of efforts to rebrand the once-trailblazing company for the world and help customers and advertisers alike see Yahoo anew.




While we all know how that turned out, it certainly wasn’t the fault of our world-class Brand Creative team.

For my part as Head of Copywriting, I concepted and contributed to B2C and B2B marketing efforts around the launch of editorial channels, new and innovative advertising tools, and (most fun) original programming…



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...and set the tone for the brand voice implemented across all channels and all touchpoints all over the world. Ya-hoo-ooo!



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Yahoo Animated B2B Videos