What an interesting time to be at Yahoo. Everything was on the line and the company was in the news — constantly.
Under Marissa Mayer (right under, like three clicks down), I was on the forefront of efforts to rebrand the once-trailblazing company for the world and help customers and advertisers alike see Yahoo anew.
While we all know how that turned out, it certainly wasn’t the fault of our world-class Brand Creative team.
For my part as Head of Copywriting, I concepted and contributed to B2C and B2B marketing efforts around the launch of editorial channels, new and innovative advertising tools, and (most fun) original programming…
...and set the tone for the brand voice implemented across all channels and all touchpoints all over the world. Ya-hoo-ooo!