All the channels all the time

As the Editorial Manager for Williams-Sonoma’s tentpole brand, I created and ran a well-oiled one-stop content shop that stretched across traditional print catalog production…

…online magazine content, and international brand positioning and advertising as we broke into new markets across the world. High-level seasonal and holiday campaign concepting was my charge. And the overseeing lots of SEO-driven online product copy. Lots. So much.

To nail successful campaigns (several a year), I worked with globe-trotting goods designers and merchandisers, marketing mavens and the highest ups in the company.

And, without a producer or project manager layer in place, project briefs, assignments and delivery fell to me for all campaigns, product copy, a high-visibility, high-volume email program and banner ads. And sometimes in-store signage. And packaging. And bus wraps, of course...